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Trade-Off: Why Some Things Catch On, and Others Don´t , Hörbuch, Digital, 1, 418min
- Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumers experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience between the products we love and the products we need.Rock stars sell out concerts because the experience is high in fidelity - it cant be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because its super convenient. Products that are at one extreme or the other - those that are high in fidelity or high in convenience - tend to be successful. The things that fall into the middle-products or services that have moderate fidelity and convenience fail to win an enthusiastic audience.Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other - fidelity or convenience -i n shaping products and building brands. 1. Language: English. Narrator: Dennis Holland. Audio sample: http://samples.audible.de/bk/adbl/001387/bk_adbl_001387_sample.mp3. Digital audiobook in aax. - Kevin Maney - Kategorie: English - Business - bei Audible - Hörbücher zum Download - aus Affilinet Produktdaten

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Structures: Or Why Things Don t Fall Down (Penguin Science)
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Structures: Or Why Things Don t Fall Down
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How to Do Things with Fictions
- Why does Mark´s Jesus speak in parables? Why does Plato´s Socrates make bad arguments? Why are Beckett´s novels so inscrutable? And why don´t stage magicians even pretend to summon spirits anymore? In a series of captivating chapters on Mark, Plato, Beckett, MallarmÃ©, and Chaucer, Joshua Landy not only answers these questions but explains why they are worth asking in the first place. Witty and approachable, How to Do Things with Fictions challenges the widespread assumption that literary texts must be informative or morally improving in order to be of any real benefit. It reveals that authors are sometimes best thought of not as entertainers or as educators but as personal trainers of the brain, putting their willing readers through exercises designed to fortify specific mental capacities, from form-giving to equanimity, from reason to faith. Delivering plenty of surprises along the way--that moral readings of literature can be positively dangerous; that the parables were deliberately designed to be misunderstood; that Plato knowingly sets his main character up for a fall; that metaphor is powerfully connected to religious faith; that we can sustain our beliefs even when we suspect them to be illusions--How to Do Things with Fictions convincingly shows that our best allies in the struggle for more rigorous thinking, deeper faith, richer experience, and greater peace of mind may well be the imaginative writings sitting on our shelves. - Oxford University Press - EAN: 09780199395842 - category_path: eBooks Fremdsprachige eBooks Englische eBooks Sach- Fachthemen Kunst Kultur - person: Joshua Landy - erscheinungsdatum: 03.08.2012 - einband: ePUB - Literaturwissenschaft#Literaturtheorie - Kategorie: eBook - bei Thalia.de - E-Books - aus Affilinet Produktdaten

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How to Do Things with Fictions
- Why does Mark´s Jesus speak in parables? Why does Plato´s Socrates make bad arguments? Why are Beckett´s novels so inscrutable? And why don´t stage magicians even pretend to summon spirits anymore? In a series of captivating chapters on Mark, Plato, Beckett, MallarmÃ©, and Chaucer, Joshua Landy not only answers these questions but explains why they are worth asking in the first place. Witty and approachable, How to Do Things with Fictions challenges the widespread assumption that literary texts must be informative or morally improving in order to be of any real benefit. It reveals that authors are sometimes best thought of not as entertainers or as educators but as personal trainers of the brain, putting their willing readers through exercises designed to fortify specific mental capacities, from form-giving to equanimity, from reason to faith. Delivering plenty of surprises along the way--that moral readings of literature can be positively dangerous; that the parables were deliberately designed to be misunderstood; that Plato knowingly sets his main character up for a fall; that metaphor is powerfully connected to religious faith; that we can sustain our beliefs even when we suspect them to be illusions--How to Do Things with Fictions convincingly shows that our best allies in the struggle for more rigorous thinking, deeper faith, richer experience, and greater peace of mind may well be the imaginative writings sitting on our shelves. - Oxford University Press - EAN: 09780199720002 - category_path: eBooks Fremdsprachige eBooks Englische eBooks Sach- Fachthemen Kunst Kultur - person: Joshua Landy - erscheinungsdatum: 06.07.2012 - einband: PDF - Literaturwissenschaft - Kategorie: eBook - bei Thalia.de - E-Books - aus Affilinet Produktdaten

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[(Structures: Or Why Things Don t Fall Down)] [Author: J. E. Gordon] published on (September, 1991)
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Structures or Why things don t fall down als Buch von
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